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Originally the sports medicine division of Northwest Podiatric Laboratory, Superfeet Worldwide Inc. was established in 1977 to make the first affordable, professional-grade, over-the-counter orthotics. Based on the principles of podiatric medicine, Superfeet's biomechanically-designed insoles are good for every sport and activity and work in all types of footwear, including boots and business, casual, dress and high heel shoes.