As a footwear company focused on keeping things simple since 1991, Simple concentrates on quality, comfort, and attention to detail.
The brand was inspired by surfing, skateboarding, modern architecture, old bicycles, classic VWs, vintage scooters, and eastern philosophy. The character of the brand didn't come from thin air. It was a distillation, an appropriation, a curated blend of simple ideas. Simple drew from the resources that surround us.