PrimaForma, in the name of the summary of a project. "Before" as a raw material, "first" as the highest quality, careful selection of materials, as a starting point to create the perfect shape. A circle repeated three times, the perfect shape evolving, innovating, reinvented multiplying in number, as in the possibilities.
PrimaForma shoes are made with a modus operandi full of the expert craftsmanship of the oldest footwear tradition, leading to the best possible results. But if the starting point is the craftsmanship, the goal is to create a completely new product.