Peter Grimm Headwear started in 1989 on the beaches of Southern California with the creation of one hat: The California Lifeguard Hat. Starting from the trunk of his car, Peter grew the style into an icon of beach culture and his company, Peter Grimm Limited, into a headwear industry leader. For over 25 years, Peter Grimm has been manufacturing this hat and others for some of the largest and most famous surf and active lifestyle brands in the world. The Peter Grimm brand represents a unique synthesis of character and logic that stands for quality, authenticity, value and a truly aspirational, distinctive style. Peter Grimm makes hats for True Characters. Discover yours in a Peter Grimm hat.