Ojai is the Chumash word for moon, named after a small mountain town in Southern California, noted for its "pink moment" at sunset. Ojai Clothing was founded in 1986 by Annelle Beebe and Julio Varela who have extensive backgrounds at Patagonia, and have helped shape the outdoor industry since its infancy. Active in both running and tennis, Annelle and Julio focused on challenging the outdoor industry to "think outside the box," in terms of being fashion-minded for a function-driven industry. The heart of Ojai Clothing blends artistic design and a broad use of fabrics, with a true American pioneer work ethic. Created on the basis that not everyone is an extreme sports enthusiast, Ojai Clothing is designed to fit every part of your active life.