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The Lacoste legend was born in 1933, when Rene Lacoste revolutionized men's fashion by replacing the classic woven fabric, long-sleeved and starched shirts worn on the courts, with what has now become the classic Lacoste polo shirt. Today, over 70 years after its creation, Lacoste has become a 'lifestyle' brand, synonymous with elegance and comfort. The Lacoste art of living expresses itself today through a large collection of clothing for women, men and children, footwear, perfumes, leather goods, glasses, watches, belts and home textiles. Lacoste's success rests on the essential values of authenticity, performance and elegance. Today, the crocodile logo incarnates the elegance of the champion, Rene Lacoste, as well as his wife Simone Lacoste and their daughter Catherine Lacoste, both also champions, in everyday life as well as on the tennis and golf courses.