Shoes.com Insider on Kenneth Cole Reaction Shoes
The Kenneth Cole brand is the result of street smarts and suave business practices. Faced with the challenge of launching a brand at a highly competitive fashion expo, Kenneth Cole chose to park a movie trailer truck in Midtown Manhattan outside the show rather than rent a booth indoors. The stunt saved money and garnered industry attention; Cole sold every pair of shoes that he brought to the show.
It should be no surprise that this style of unconventional savvy finds its way into KC's product lines, especially Kenneth Cole Reaction. Intended for the fashion focused who refuse to submit to Madison Avenue prices, Kenneth Cole Reaction's products maintain the class of the city's elite without demanding their checkbook. It's hard not to look smart strolling into a meeting in oxfords and a messenger bag, or pulling out a leather wallet to pick up the lunch tab.
But Kenneth Cole Reaction isn't just for the classy commuter. This line also has extensive offerings for those with a smaller fashion footprint. KC's children's line is the talk of the tykes, offering flats and Mary Janes for girls and loafers and casual sneakers for boys. Whether your presentations are book reports or quarterly earnings reports, the Kenneth Cole reaction line keeps sharp looks sensibly priced.