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About Joey Junior:

A few years ago while the founder of Joey Junior and his wife were touring Australia, they came across an ingenious product for orgainzing purses. It was a great idea because it made such sense, like Matilda the kangaroo and her Joey (the Australian name for a baby kangaroo). Her pocket allows her to keep track of the important stuff. Back then, they had no time to develop the idea. Later, as handbag companies sewed pockets in bags, and organizers of all kinds popped up, the Austraian idea came back to them. Finally, women will be able to find their ringing cell phones, and stop fumbling for car keys. They took their time to do their homework, testing with many women across the country. The result is the Joey Junior Purse Mate!