Hi-Tec Sports was founded in 1974 in the appropriately named village of Shoeburyness, in Essex, England. Hi-Tec's original success grew from the breakthrough design and development of Hi-Tec's first ever shoe, the Hi-Tec Squash, specifically designed for the then fast growing game of squash; an industry benchmark then and now. It was not until 1982 that the Hi-Tec brand name and logo was globally launched as a result of the company's decision to become a major worldwide sports brand. At Hi-Tec, they driven by their restless desire to ensure people make the most of life. Hi-Tec's products are developed with the needs of the consumers in mind and innovations are driven by their desire to understand how they're used. Hi-Tec is a real brand, with real products, for real people.