Combining "Geo" the Greek word for Earth, on which everybody stands and walks - with the letter "X" - a symbol for technology - the Geox name highlights the DNA of a company founded on revolutionary ideas and on research and applied technology to make them come true. Traditional rubber outsole causes condensation on the sole of the foot, creating a plastic-bag effect around it. Perspiration lingers in traditional shoes; this can lead to undesirable foot odor and other related problems. GEOX rubber outsoles contain a special microporous membrane that is both breathable and waterproof: it absorbs and expels sweat without letting water in. With geox, feet are kept dry and at the right temperature.