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    The people at fūl (pronounced fuel) have a bunch of things that bring them joy: the perfect pair of denim, Monty Python, and eating at Gus' in Memphis. However, there are two things make them absolutely ecstatic: designing premium bags and listening to music. Yes, life would be boring without bags and bass guitar.

    fūl is designed for you. The bags are inspired by the life and culture around; music, art, design, fashion and technology. fūl's goal is to provide you with a well-crafted, sophisticated, and casual product you can take pride in owning.

    fūl specializes in bags, backpacks and travel gear. Period. Ask them about tension straps and back-paneling, or maybe the capacity of a split-case duffel, they will talk your ear off. They may even get a little emotional. fūl's motto is, "Create quality bags with a fashion edge. " They want you to feel just a little cooler using their gear.