FRAME was founded in 2012 by Jens Grede and Erik Torstensson, the two London-based Swedes behind The Saturday Group, The Global Fashion Business, and...

FRAME was founded in 2012 by Jens Grede and Erik Torstensson, the two London-based Swedes behind The Saturday Group, The Global Fashion Business, and INDUSTRIE Magazine. The pair wanted to create the perfect pair of jeans, by bringing together the quality and heritage of denim with the influence of a London style, cut, and fit whilst offering a modern, minimal, and chic aesthetic.