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Festa Stuff Incorporated was formed in the spring of 2003. Founder Christopher Festa had always had a notion, since high school, of starting some form of t-shirt company, and Festa's first t-shirt was inspired by his love for the Chicago Cubs, "IN DUSTY WE TRUSTY"(c) -- celebrating the team's initial success under new manager Dusty Baker. Chris was able to get some early attention and press coverage over the spring and summer, but in the meantime developed about a dozen other t-shirt ideas and began vending the initial print run at the 2003 Taste of Randolph Street festival in downtown Chicago. From this first batch, 3 shirts really stood out from the pack: "773-FOREVER I'll Never Move to Naperville" -- celebrating Chicago's yuppie area code and making fun of the suburbs; "CHICAGO'S JUST RIGHT FOR ME" USA map design calling the rest of the country "too" something; and the "MIDWESTERN GIRL", inspired by Chris's fondness for girls from the heartland. What also emerged was that women were a much larger market for them than men. Things really took off in September 2003 when Chris guested on WGN Radio, and the t-shirts were featured 2 weeks later in The Chicago Tribune -- it so happens -- on the day the Cubs clinched the NL Central Division Title and he was on TV with his huge In Dusty We Trusty banner. Orders and publicity flooded in for 18 magical days -- until Bartman. With the cursed Cubs experiencing another spectacular failure, business dropped to zero overnight. Chris then focused on developing a line of women's apparel based around the Area Code, Map, and Girl-from-a-Place concept. Festa began going to Trade Shows in the Summer of 2005, and began building the nationwide business you see today.