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    We start with freedom. Freedom to climb, stride, splash, and slide. Freedom is imagination, aspiration, expectation and perspiration. It's making waves and never, ever backing down, especially from a little ill weather. Since 1948 Cougar has kicked heels, splashed puddles, stomped mud and never taken a step without recognizing just how small we are in this vast and great and beautiful land we call home. As a Canadian company, every boot Cougar designs must conquer the harshest elements. After all, it's hard to feel fashionable if you can't feel your toes. That's why three generations of this family own business are still working hard to keep your family comfortable, dry and always in style.