California Privacy Policy

 
What is the California Consumer Privacy Act?
  • What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act (CCPA) provides residents of California specific rights to their personal information. As of January 1, 2020, customers now have the right to: know what information is being collected about them; know whether their personal information is sold or disclosed for a business purpose; opt out of the sale of their personal information; and delete their personal information.
  • Who is covered? All California residents. If you are unsure you are a resident, you can visit https://www.ftb.ca.gov/file/personal/residency-status/index.html for more information.
  • What information is covered under the CCPA? Personal information is protected under the CCPA. Personal information is information that identifies, relates to or describes, or could reasonably be linked with an individual or their household. This includes information like your name, email address phone number, online identifiers such as cookies, your browsing history, geolocation information and inferences drawn from these types of information. For a list of personal information that we collect, please refer to the Privacy Policy.
  • We will respond within 45 days of your request. If we need more time, we may take a one-time extension for an additional 45-days to complete your request. We will let know if we need to do this.

 

What is Cookie Synching and why is it used?

Cookie synching is used to help us match our customer’s online identities with identifiers used by our trusted partners. This is completed to help us facilitate a more relevant and personalized ad experience for our customers based on the items that they might be interested in purchasing on this website and others that they might visit.

 

What are my rights regarding non-discrimination?

Shoes.com will not discriminate against you for exercising your rights. This generally means we will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. If you ask us to delete your data, you may not be able to participate in certain programs or services which require use of your personal information to function.

 

How will exercising my rights affect my participation in loyalty programs?

Personal Information collected when you create an account is used to offer loyalty program rewards to Shoes.com customers who opt into the Shoefan Rewards program. If you exercise your CCPA rights to delete or opt out, you may not be able to earn or redeem points or receive offers because we will no retain longer your account information. Please know that the value of the Rewards program to Shoes.com is customer retention or loyalty. We define this value as the incremental net revenue we receive from program members as compared to non-members. The value may change based on customer activity, however, on average is $72 per customer per year. To participate, you must opt in to the program and you can terminate participation at any time, see ShoeFan Program Terms of Use for details.

 

What is a sale or share of personal information for non-monetary consideration?

California adopted a new law, the California Consumer Privacy Act, that defines the sale of personal information as the sharing of personal information to another business or third party for monetary or other valuable consideration. In other words, any time we are compensated for sharing your personal information with another company, or if the third party uses the personal information for any purpose other than to provide the service for which we shared it, California considers that a sale. We haven’t sold your personal information for monetary consideration, but we do benefit from sharing your information in when for example advertising technology companies use your personal information or when we share data within our corporate family of companies.

  • Advertising Technology: We may partner with advertising companies (like third party ad servers, advertising agencies, technology vendors, providers of sponsored content, research firms, and other companies) to improve our site’s performance and appeal and help us to provide more customized advertising and marketing for our customers. We give pseudonymous information (such as device identifier, type of device, IP addresses, cookies and other information associated with your browsing) to the advertising companies and allow them to use it to refine their online marketing models and algorithms. In turn, the benefit we receive is that we can better reach the audience we want to market to, which may lead to better revenue for us because we’re serving more effective ads.
 

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California Consumer Privacy Act FAQs

What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act (CCPA) provides residents of California specific rights to their personal information. As of January 1, 2020, customers now have the right to: know what information is being collected about them; know whether their personal information is sold or disclosed for a business purpose; opt out of the sale of their personal information; and delete their personal information.

Who is covered? All California residents. If you are unsure you are a resident, you can visit https://www.ftb.ca.gov/file/personal/residency-status/index.html for more information.

What information is covered under the CCPA? Personal information is protected under the CCPA. Personal information is information that identifies, relates to or describes, or could reasonably be linked with an individual or their household. This includes information like your name, email address phone number, online identifiers such as cookies, your browsing history, geolocation information and inferences drawn from these types of information. For a list of personal information that we collect, please refer to the Privacy Policy.

We will respond within 45 days of your request. If we need more time, we may take a one-time extension for an additional 45-days to complete your request. We will let know if we need to do this.

 

What is Cookie Synching and why is it used?

Cookie synching is used to help us match our customer’s online identities with identifiers used by our trusted partners. This is completed to help us facilitate a more relevant and personalized ad experience for our customers based on the items that they might be interested in purchasing on this website and others that they might visit.

 

What are my rights regarding non-discrimination?

Shoes.com will not discriminate against you for exercising your rights. This generally means we will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. If you ask us to delete your data, you may not be able to participate in certain programs or services which require use of your personal information to function.

 

How will exercising my rights affect my participation in loyalty programs?

Personal Information collected when you create an account is used to offer loyalty program rewards to Shoes.com customers who opt into the Shoefan Rewards program. If you exercise your CCPA rights to delete or opt out, you may not be able to earn or redeem points or receive offers because we will no retain longer your account information. Please know that the value of the Rewards program to Shoes.com is customer retention or loyalty. We define this value as the incremental net revenue we receive from program members as compared to non-members. The value may change based on customer activity, however, on average is $72 per customer per year. To participate, you must opt in to the program and you can terminate participation at any time, see ShoeFan Program Terms of Use for details.

 

What is a sale or share of personal information for non-monetary consideration?

California adopted a new law, the California Consumer Privacy Act, that defines the sale of personal information as the sharing of personal information to another business or third party for monetary or other valuable consideration. In other words, any time we are compensated for sharing your personal information with another company, or if the third party uses the personal information for any purpose other than to provide the service for which we shared it, California considers that a sale. We haven’t sold your personal information for monetary consideration, but we do benefit from sharing your information in when for example advertising technology companies use your personal information or when we share data within our corporate family of companies.

Advertising Technology: We may partner with advertising companies (like third party ad servers, advertising agencies, technology vendors, providers of sponsored content, research firms, and other companies) to improve our site’s performance and appeal and help us to provide more customized advertising and marketing for our customers. We give pseudonymous information (such as device identifier, type of device, IP addresses, cookies and other information associated with your browsing) to the advertising companies and allow them to use it to refine their online marketing models and algorithms. In turn, the benefit we receive is that we can better reach the audience we want to market to, which may lead to better revenue for us because we’re serving more effective ads.

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