Breed watches have a fashion-forward appearance that are not made for the general public, but are designed for the unique individual. Like a pair of classic blue jeans that are naturally worn, or a leather jacket that has fully experienced life, Breed owners are proud of their differences, however it is a slight difference. Breed watches have a quiet, non-assuming confidence that speaks with importance, without the need to brag. Wearing something expensive to show off is never the style of the Breed owner. As a group they lead their friends with acceptance of the weaknesses of others. Breed truly represents the classics, with a difference that makes a difference.