Born in Sao Paulo, Brazil in 1984, Reef footwear began from a mission to bring a love of surf and beach culture to high-quality, active-lifestyle sandals. Founders and entrepreneur brothers Fernando and Santiago Aguerre moved from South America to Southern California to bring their vision to life; there, the brothers established the Reef brand, set up production and produced the first iconic sandal that would prove Reef a leader in manufacturing open-toe footwear.
Today, Reef’s 30-year history has shown Reef thriving as the global surf lifestyle brand that lives to outfit active men, women and kids. Reef draws on inspiration from the needs of the global traveler, offering casual sandals and sneakers that combine function and fashion for out-of-the-box comfort and fashion-forward styling. Integrating innovative comfort and performance technologies in combination with eco-based materials inspired by the Reef Redemption initiative, Reef footwear continues to provide durable, multi-functional products designed with the traveling surfer in mind.
Reef's design philosophy is deeply rooted in appreciation for the natural world, and their Reef Redemption program reinforces a commitment to preserving it through environmentally-conscious and socially-responsible business practices. Reef wearers might be "Just Passing Through," but they're not doing it without a conscience.