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In 1916, Keds created an American Classic: the first shoe with a soft rubber sole. The original Keds® tennis shoe has been a style icon for over ninety years, loved by celebrities and celebrated by well-known magazines. Providing superior quality and comfort, Keds shoes continue to be go-to favorites, attracting recognition by fashion designers, stylists and the industry's foremost editors. Today, a new generation has discovered Keds and continues to embody the true American spirit of this iconic brand.

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